United Nations Development Programme
Romania
 
Project data

Project ID: 41722

Status: ongoing

Duration: Mar 2011 - Feb 2013

Management Arrangements: NIM with CO Support

Budget

Total: 1 086 926 USD

Portfolio

Socio-Economic

UNDAF outcome

By end 2015, line ministries have enhanced capacity to implement innovative programmes for social inclusion, economic and political empowerment of vulnerable groups, and for deepening democratic practices with special emphasis on initiatives with the potential to be adapted to the needs of Romanian official development assistance priority countries.

Expected CP Outcome(s)

Capacity development for social inclusion, economic and political empowerment of vulnerable groups and for deepening democratic practice with special emphasis on initiatives with the potential to be adapted to the needs of Romanian ODA priority countries.

Strengthening the capacity of Romanian companies to develop social partnerships - Corporate Social Responsibility

The theme of the project is the launching and promoting of Corporate Social Responsibility within the Romanian corporate sector. CSR encompasses various business practices whereby investors seek to account not only for the short term direct profits, but also for the positive impact that their enterprises can have on the communities within which they operate, on the environment and the resources used, and on the long term development of human capital and labour conditions. Through CSR, private economic agents become more than the beneficiaries of a coherently and sustainably developed society, they assume an active role for themselves in shaping it that way.

Therefore, the main aim of the project is to stimulate Romanian employers’ interest in activities which generate more than just a direct return, and so contribute towards long-term investments in human capital or the environment. Raising such awareness about the benefits of involvement into the durable development of the context which companies use, has translated into 4 general objectives for our project:
- Publishing studies and reports on the practicability of CSR in Romania and other EU states’ experiences in this field; and about the results of the project;
- Test running recommended CSR strategies within six selected Romanian companies;
- Accumulating human capital in CSR through the training of managers in the field; and
- Raising public awareness of CSR and of our project.

Beneficiaries and partners

The funding accrues initially under the administration of UNDP Romania. The direct beneficiaries of the project are the companies selected for assistance in implementing CSR initiatives, and the managers who will receive training. Romanian society stands to gain indirectly through the long term benefits that the deployment of CSR in Romania is hoped to bring about.

The partners of the project are: the Romanian Association of Exporters and Importers and the National Agency for SMEs.

Context and justification

The need for such a project is justified by the fact that CSR practices become more beneficial, the more a society develops and invests its private sector with greater decisional power. Keeping private economic agents accountable for their social impacts becomes a priority for the development of a society where the public sector is gradually shrinking, not necessarily in absolute terms, but mostly relative the private sphere. Therefore the differences between the motivational orientation of the profit and non-profit sectors must be bridged so that the two would form a partnership for development underscoring common benefits.

However, from the point of view of the profit sector, social partnerships are regarded with distrust as charitable activities which imply avoidable costs. This is why CSR practices must be marketed as a smart and innovative management system, which enhances the flexibility, creativity and the sustainable development of companies.

The channels whereby companies stand to gain from CSR practices are those regarding the durable integration on the labour market and in the communities within which they operate. By approaching aspects which preoccupy civil society, such as environmental sustainability and investments in education and human resources, the companies insert themselves on a market already enjoying the attention of the population. Vectoring the idea of employment towards the development of the community, benefits from an efficient marketing and attracts a valuable reputation, and valuable employees.

Central to CSR practices are the investments in human resources development, especially because of the crucial role the corporate sector plays in the motivational formatting of the workforce. These represent a commitment of great reputational value, but also a long term investment in increasing the employment flexibility of the company and its position on the market.

Project Background

UNDP Romania, the National Association of Romanian Exporters and Importers (ANEIR) and the Agency for Implementing Projects and Programmes for Small and Medium Enterprises (AIPPIMM) are partners in a two year CSR project, financed from the European Social Fund (ESF), through the Sectoral Operational Programme - Human Resources Development, 2007-2013. In the context of the renewed EU strategy 2011-14 for Corporate Social Responsibility, the project stimulates the interest of the Romanian enterprises to contribute to a sustainable development and a highly competitive social market economy. The channels whereby companies will gain from CSR practices are the durable integration in the labor market, environment and communities within which they operate.

Project Objectives

The main objective of the project is to stimulate Romanian employers’ interest in activities that generate more than just direct returns, and by doing so to contribute to long-term investments in human resources and the environment. This will be achieved by policy analysis of the CSR practice in Romania and in comparison with other EU member states’ experience; pilot recommended CSR strategies in selected Romanian companies; accumulating human resources in CSR through the training of managers in the field and raising public awareness of CSR and the project.

Expected Output & Planned Activities


  • Published studies and reports on the practicability of CSR in Romania and other EU states’ experiences in this field;

  • Test running recommended CSR strategies within Romanian companies selected from three economic sectors: energy and mining, manufacturing and services;

  • Accumulating human capital in CSR through the training of managers in the field in CSR practices and various international standards on the issues of CSR such as the Guiding Lines of OECD, the Triple Declaration on ILO Principles referring to Multinationals’ Conduct, the Social Policies and the basic Working Standards GRI, ISO14001, SA8000;

  • Raising public awareness of CSR and of the project.



Main activities of the project












































Analysing the Romanian context for CSR implementation



Upon collecting recommendations and analyses of the social, legislative, economic and the environmental dimensions of the Romanian context, and after study visits in other EU states, the guide Developing the flexibility of Romanian companies through CSR will be published, and used as an orienting document in designing CSR policies.



This guide will be promoted within a conference convening managers of various Romanian companies.



Practical implementation of CSR projects in Romanian companies



A team of experts bringing together business consultants and those involved in drafting the guide, will use the guide in submitting CSR initiatives proposals for Romanian companies.



Upon a nation-wide selection process 6 companies will be chosen to apply CSR policies from 3 economic sectors: energy and mining, manufacturing, and services.



These companies will be assisted by the team in implementing CSR projects for a year.



The team will assess whether following this experience the companies will have developed their ability to implement similar social partnerships independently. Using these assessments the team will also draft three guides of practical expertise in CSR for the three economic sectors that have been approached.



Training managers into CSR practices



Upon a study visit in the UK focused on this country’s experience in CSR, two syllabuses in CSR training for managers will be drafted, designed for different levels of expertise in applying CSR practices. They will focus on :




  • working conditions, 

  • efficient communication, 

  • environmental protection, and 

  • creating a responsible market.



These two types of training sessions will be organised in the eight biggest cities in the country, each interested company delegating about 15 participants each.



These sessions will familiarise them with various international standards on the issues of CSR such as ¨ the Guiding Lines of OECD, ¨ the Triple Declaration on ILO Principles referring to Multinationals’ Conduct, ¨ the Social Policies, and ¨ the basic Working Standards GRI, ISO14001, SA8000.



Promoting CSR and the experience acummulated through the project



A general guide on implementing CSR strategies and their benefits will be published. Also, another guide will be drafted centralising practical CSR knowledge and information on applying CSR instruments to improve working conditions, the environment and communication strategies.



These publications will be distributed to local Chambers of Commerce, to economics departments in universities, and other institutions with potential interest in the field. To mark the end of the project an international conference will be organised to promote the expertise thus accumulated.




Deliverables:



The following documents were developed as part of the analysis of the Romanian and European CSR context in order to implement principles of social responsibility:





The following documents were developed as part of the practical implementation approach of CSR principles and activities for the Romanian companies:  





The following documents were developed as part of the training for managers in CSR practices:





Presentations:



Newsletters

Press Releases

Documentation

Page last updated on 14/01/2011
Contact info

UNDP Programme Supervision

Mircea Mocanu

Project Manager

Petronela Radu

Stand Against Poverty
United Nations | Copyright and Terms of Use | Fraud Hotline | Information Disclosure Policy | Contact | United Nations Development Programe | 2013