|Develop a global partnership for development|
Project ID: 41722
Duration: Mar 2011 - Feb 2013
Management Arrangements: NIM with CO Support
Total: 1 086 926 USD
By end 2015, line ministries have enhanced capacity to implement innovative programmes for social inclusion, economic and political empowerment of vulnerable groups, and for deepening democratic practices with special emphasis on initiatives with the potential to be adapted to the needs of Romanian official development assistance priority countries.
Expected CP Outcome(s)
Capacity development for social inclusion, economic and political empowerment of vulnerable groups and for deepening democratic practice with special emphasis on initiatives with the potential to be adapted to the needs of Romanian ODA priority countries.
Strengthening the capacity of Romanian companies to develop social partnerships - Corporate Social Responsibility
The theme of the project is the launching and promoting of Corporate Social Responsibility within the Romanian corporate sector. CSR encompasses various business practices whereby investors seek to account not only for the short term direct profits, but also for the positive impact that their enterprises can have on the communities within which they operate, on the environment and the resources used, and on the long term development of human capital and labour conditions. Through CSR, private economic agents become more than the beneficiaries of a coherently and sustainably developed society, they assume an active role for themselves in shaping it that way.
Therefore, the main aim of the project is to stimulate Romanian employers’ interest in activities which generate more than just a direct return, and so contribute towards long-term investments in human capital or the environment. Raising such awareness about the benefits of involvement into the durable development of the context which companies use, has translated into 4 general objectives for our project:
Beneficiaries and partners
The funding accrues initially under the administration of UNDP Romania. The direct beneficiaries of the project are the companies selected for assistance in implementing CSR initiatives, and the managers who will receive training. Romanian society stands to gain indirectly through the long term benefits that the deployment of CSR in Romania is hoped to bring about.
The partners of the project are: the Romanian Association of Exporters and Importers and the National Agency for SMEs.
Context and justification
The need for such a project is justified by the fact that CSR practices become more beneficial, the more a society develops and invests its private sector with greater decisional power. Keeping private economic agents accountable for their social impacts becomes a priority for the development of a society where the public sector is gradually shrinking, not necessarily in absolute terms, but mostly relative the private sphere. Therefore the differences between the motivational orientation of the profit and non-profit sectors must be bridged so that the two would form a partnership for development underscoring common benefits.
However, from the point of view of the profit sector, social partnerships are regarded with distrust as charitable activities which imply avoidable costs. This is why CSR practices must be marketed as a smart and innovative management system, which enhances the flexibility, creativity and the sustainable development of companies.
The channels whereby companies stand to gain from CSR practices are those regarding the durable integration on the labour market and in the communities within which they operate. By approaching aspects which preoccupy civil society, such as environmental sustainability and investments in education and human resources, the companies insert themselves on a market already enjoying the attention of the population. Vectoring the idea of employment towards the development of the community, benefits from an efficient marketing and attracts a valuable reputation, and valuable employees.
Central to CSR practices are the investments in human resources development, especially because of the crucial role the corporate sector plays in the motivational formatting of the workforce. These represent a commitment of great reputational value, but also a long term investment in increasing the employment flexibility of the company and its position on the market.
UNDP Romania, the National Association of Romanian Exporters and Importers (ANEIR) and the Agency for Implementing Projects and Programmes for Small and Medium Enterprises (AIPPIMM) are partners in a two year CSR project, financed from the European Social Fund (ESF), through the Sectoral Operational Programme - Human Resources Development, 2007-2013. In the context of the renewed EU strategy 2011-14 for Corporate Social Responsibility, the project stimulates the interest of the Romanian enterprises to contribute to a sustainable development and a highly competitive social market economy. The channels whereby companies will gain from CSR practices are the durable integration in the labor market, environment and communities within which they operate.
The main objective of the project is to stimulate Romanian employers’ interest in activities that generate more than just direct returns, and by doing so to contribute to long-term investments in human resources and the environment. This will be achieved by policy analysis of the CSR practice in Romania and in comparison with other EU member states’ experience; pilot recommended CSR strategies in selected Romanian companies; accumulating human resources in CSR through the training of managers in the field and raising public awareness of CSR and the project.
Expected Output & Planned Activities
Main activities of the project
The following documents were developed as part of the analysis of the Romanian and European CSR context in order to implement principles of social responsibility:
The following documents were developed as part of the practical implementation approach of CSR principles and activities for the Romanian companies:
The following documents were developed as part of the training for managers in CSR practices:
Page last updated on 14/01/2011
19 November 2012
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15 December 2011
31 August 2011
UNDP Programme Supervision