United Nations Development Programme
Project data

Project ID: 80121

Status: completed (oc)

Duration: Apr 2011 - Dec 2012

Management Arrangements: NIM with CO Support


Total: 234 000 USD



Geographic Focus

Baile Herculane, Borsec and Sulina

Sector and Subsector


UNDAF outcome

By end 2015, line ministries have enhanced capacity to implement innovative programs for social inclusion, economic and political empowerment of vulnerable groups and for deepening democratic practice with potential to be adapted to the needs of Romanian ODA priority countries (Outcome 2).

Expected CP Outcome(s)

Enhanced capacity to implement innovative programs for social inclusion, economic and political empowerment of vulnerable groups (CPAP Outcome 1).

Participatory Integrated Urban Development: Sustainable Tourism for All in Baile Herculane, Borsec and Sulina

Brief Description

This programme is designed to support the Government of Romania in achieving its development objectives through building a successful tourism sector based on its cultural heritage and environmental assets in line with the adopted National Tourism Strategy. More specifically, the projects will concentrate on the development of integrated development plans for three tourism destination that will be used as pilot areas, namely: Baile Herculane, Borsec and Sulina.

The Joint Program will allow the Romanian Ministry of Regional Development and Tourism (MDRT) to identify the priority areas of intervention, the specific action plans for each of the localities along with further investment requirements, taking into consideration public and private resources. These three localities will have the benefit of a community driven, local area development plan with measurable targets and a monitoring system to determine achievements and areas requiring further interventions.

Situation Analysis

A comprehensive situation analysis of the Romanian tourism sector has already been prepared with the technical cooperation of the UN World Tourism Organization (UNWTO) under the auspices of the Ministry for Regional Development and Tourism and is presented in the Executive Summary of the National Tourism Development Master Plan.

Despite the elaboration of this multi sector approach master plan, the Ministry of Regional Development and Tourism requires the further alignment of current plans and investments so as to ensure that the Master Plan results in tangible benefits to the tourism sector, on one hand; but more significantly so that local level social and economic benefits can accrue from the implementation of this Master Plan. For this purpose, there is the acknowledgement of the need for vertical and horizontal integration of development and investment plans and institutional mandates by employing participatory stakeholders’ analysis and rationalization. The project at hand responds to this need by focusing on three localities (Baile Herculane, Borsec and Sulina) for which the National Tourism Development Master plan has been partially activated; and which have become subjects of other streams of planning and investments.

Most recently, national partners of UNDP and the UNDP organized a conference series in Romania focusing on the economic development potentials of cultural heritage rehabilitation, based on national and international best practices. Experience in Romania and elsewhere suggests that urban cultural heritage rehabilitation can leverage significant economic benefits for the local economy if and when such rehabilitation efforts are rationalized in the context of broader economic and social development measures and instruments such as local and national economic development schemes, national and local instruments for spurring local economic enterprises and private-public partnerships for human resources and workforce development. When such integrated approaches are pursued, examples from Alba Iulia and Brasov for instance indicate, measurable and tangible local economic benefits also ensue.

In this context, the Ministry of Regional Tourism and Development of Romania and UNDP as a partner, will identify economic and social development vectors, instruments and funds available, both at national and local level in order to apply National Tourism Development Strategy for the benefit of the three pre-identified tourism destination cities, linking tourism development with existing opportunities in Baile Herculane, Borsec and Sulina aims to generate economic growth and social development.

Overall Objective and Strategies

The overall objective of the project is to formulate the elements of a sustainable tourism sector in Baile Herculane, Borsec and Sulina which integrates tourism sector development to local area economic growth and social development. To that end, UNDP will coordinate project inputs and outputs with a view to ensuring that the elements of a tourism sector development for the three cities is prepared which is linked to local and national instruments and policies for economic regeneration of public and private enterprises as well as building individual capacities the populations of these cities so that the benefits of the tourism sector are more equitably distributed among the population at large. An important consideration in integrating the tourism sector development to local economic and social benefits is also local physical environment the improvement of which is also the mandate of the Regional Development and Tourism Ministry.

This policy and instrumental integration will be achieved by:

  • Identification of priority investment actions for Baile Herculane, Borsec and Sulina which contributes to the national tourism strategy but which also heeds the global commitments to protect and promote environmental and cultural assets and resources in line with best practice
    • A comprehensive but simple quality control and ranking system for use  by local authorities in the three districts based on value for money at each level and for all standards of tourism facilities  
    • A tourism marketing actions based on regional and international trends and including identification of immediate (0-1yr)  and short term (1-5yrs) promotional activities
  • Identification and mobilization of national and local economic – social development instruments, including those targeted for private enterprise and human resources development for enhancing the economic benefits of the tourism sector in Baile Herculane, Borsec and Sulina
  • Capacity development: Formulation of a comprehensive but simple planning and development control system based on the existing institutional set up and stakeholders’ engagement for local  authorities to exercise planning and maintain proper control over the type and spread of development, infrastructure, land use, urban design and rehabilitation, conservation of natural and cultural heritage, and enforcement procedures against illegal and unauthorized construction and exploitation of natural and man-made resources 

The individual outputs of the project enumerated above will be presented with: (i) immediate term ( 0-1 year) ; (ii) the short term (1-5 year); and (iii) the medium long-term actions identified. The immediate-term action plans will assess and assist either existing or planned tourism facilities in the three localities, taking into consideration the on-going interventions financed from either local or central budget. The short to medium-term strategy and action plans will set up the framework for sustainable comprehensive planning and development of tourism infrastructure in the proposed localities and will be supported by conceptual pilot project plans based on best international and, not least, national standards.

The approximately 3 month programme will involve the presence of a core group of national and international experts working closely with local authorities and communities who will act as a resource to facilitate the production of the project components.

Expected Output & Planned Activities

Strengthening national institutional capacities for rehabilitation of urban and rural cultural heritage of regional and global significance for community and tourism development.


SULINA - Integrated Urban Development Plan - Summary (english version, versiunea in limba romana)

BĂILE HERCULANE - Integrated Urban Development Plan - Summary (english version, versiunea in limba romana)

BORSEC - Integrated Urban Development Plan - Summary (english version, versiunea in limba romana)


Page last updated on 25/01/2013
Contact info

Project address

United Nations House, 48A Primaverii Blvd, 011975, Bucharest, Romania

Implementation Agency / Main Partner

Ministry of Regional Development and Tourism

National Project Coordinator

Tourism and Territorial Development Directorate

UNDP Programme Supervision

Mircea Mocanu

Contact Person in UNDP [Programme Associate]

Silviu Sandulache

Project Manager


Stand Against Poverty
United Nations | Copyright and Terms of Use | Fraud Hotline | Information Disclosure Policy | Contact | United Nations Development Programe | 2013